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This post contains a webinar invitation.
How important is Product Discovery?
What is Hera?
Join the webinar!
We talk about this when we discuss Product Discovery. A true decision-making process that precedes Delivery: before starting to build something, we should ask ourselves what to build. But Discovery becomes continuous when we think about the product.
Yes, because by definition the product is never finished but capable of evolving and potentially improving in infinite iterations. With the sole aim of responding better and better to user needs, without forgetting the company's business model.
That's why we talk about Continuous Discovery. When we have a product mindset→, we know that we don't release outputs, but we constantly ask ourselves what impact these outputs have. And start again from the outcomes.
So, Product Discovery starts from an outcome and then sets off on a winding and mysterious path that unfolds in the search for opportunities, combining user research and analysis, to arrive at the elaboration of solutions.
Good product discovery has a simple underlying structure: Start with an outcome, discover opportunities, discover solutions. - Teresa Torres
Hera
There are a myriad of frameworks and tools that help us carry out Discovery, supporting us in research, comparison and analysis. The risk of getting lost and not being able to follow an ordered and rational path is very high.
Navigating this area requires experience. And a structured template.
At 20tab, we created Hera→: a toolbox where we insert all those instruments that we consider useful to carry out Discovery and some templates born from field experience.
Hera is structured in 5 steps, which are the ones we follow when we start laying the foundations of product work - in what we call Exploration→ - and includes a series of frameworks and canvases that help us in Continuous Discovery.
It is a tool in continuous growth and improvement, which we integrate with every new study, experimentation and training moment.
Join our Webinar!
On November 21, we will talk about Discovery and tell how Hera was born and how it works to illustrate our company method and emphasize the importance of doing Discovery.
Leading this training moment is Gabriele Giaccari, Head of Product at 20tab.
🇮🇹 The webinar will be held in Italian.
✅ Participation is free.